The Challenge Facing B2B Startup Founders and Marketing Leaders this 2024
Time to get better
B2B startup founders and marketing leaders are setting themselves up for FAILURE in 2024.
And to think it's still the first week of the year.
- Overworking their marketing and sales team
- Not creating thought leadership content
- Not optimizing their leadgen channels
- Not delegating content creation
- Not investing in ad spend
- Not automating workflows
- Not tracking KPIs
With attention spans waning and AI getting better (ChatGPT is just 1 year old), it is best to keep tabs on how you are deploying solutions to help you grow.
The things you were used to doing since 2014 will not work anymore this 2024.
You need to:
- Revisit your ICP
- Review your user journey
- Review all products, policies, services
- Simplify flow with humans
- Automate repetitive tasks with AI
- Delegate to partners if not in your zone of genius
Spamming people with links and offers on DMs does not work. Get better.