This week, I'm catching up with my good friend Mr. Nas Arcayan, founder of Mothership and cognitive branding specialist. We start things off with what it means to build a "cognitive brand" and how one can connect with customers in the deepest, most meaningful ways. "Branding is not about connecting with the eyes it's about connecting with the mind," Nas shares. Nas drops some valuable knowledge for our MSME friends - the 3 most important facets of your business: your category, your customer, and your company. Using case studies and relating concepts to real-life situations, even first-time entrepreneurs can easily grasp these nuggets of wisdom. There's just so much to learn in this episode!
Wicked Thoughts with Fleire Castro
Fleire Castro is the founder of DashoContent, Asia's First Content Subscription Platform. We help supercharge storytelling for growing businesses.
In this show, she shares her thoughts about business, marketing, technology, digital trends, and the digital lifestyle
Fleire Castro is the founder of DashoContent, Asia's First Content Subscription Platform. We help supercharge storytelling for growing businesses.
In this show, she shares her thoughts about business, marketing, technology, digital trends, and the digital lifestyleListen on
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Fleire Castro
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