Dec 1, 2021 • 57M

Episode 41 - Nas Arcayan

 
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Fleire Castro is the founder of ContentDash - a startup B2B SAAS social media content platform for companies. She is also the proprietor of Third Team Media, a boutique social media and digital agency in Cebu, Philippines. In this show, she shares her thoughts about business, marketing, technology, digital trends, and the digital lifestyle
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This week, I'm catching up with my good friend Mr. Nas Arcayan, founder of Mothership and cognitive branding specialist. We start things off with what it means to build a "cognitive brand" and how one can connect with customers in the deepest, most meaningful ways. "Branding is not about connecting with the eyes it's about connecting with the mind," Nas shares. Nas drops some valuable knowledge for our MSME friends - the 3 most important facets of your business: your category, your customer, and your company. Using case studies and relating concepts to real-life situations, even first-time entrepreneurs can easily grasp these nuggets of wisdom. There's just so much to learn in this episode!