On THREADS and content copypasta

Thoughts on latest marketing trends and issues

It’s the first week since I started working on backlogs from a month of traveling from Singapore to Taiwan to South Korea.

One frustrating issue for me is when people see that you are traveling around, they think you are just out to have fun. We all look for moments of fun. But my days in the past month have been and will always be about our work at DashoContent.

I am back with a dump of photos but first, let’s talk about pasta - specifically copypasta. Japchae and cold noodles from Seoul come close enough so here are some thoughts on the latest issues in tech and media:

1/ Looks like brands and content producers do NOT have to rack their brains trying to crack another social media app's algorithm.

One week after launch, DAUs on the Threads app are down 40% and the average daily time per user dropped 4x.

2/ It was amazing that Threads surpassed ChatGPT's accomplishment of gaining 100M users in 2 months vs just 5 days. FIVE DAYS.

But dumping users on a platform apparently does not work. Threads isn't sticky enough because who would want to text-rant when your fam can see it. 😬

3/ Compared to Twitter where you can go anon and rant to your heart's content (hihi). Elon Musk is enjoying the fact that on Twitter, you have the craziest but most original content producers on the planet. Personally, it's my favorite SM app.

4/ On the other hand, creators and creatives are getting the short end of the stick.

Creators like James Deakin and Nel Joseph Mozol recently posted about how brands COPYPASTA'd their work and didn't get paid or get credit for it.

I say, send them an invoice.

5/ Some brand owners apparently think that because the internet is a wild wild west, content is FREE.

They are now realizing that it's not. And no generated AI content can save you from the need for customized content crafted in your brand voice.

They still need HUMANS for that part.

6/ At DashoContent, we are getting a slew of signups from talented creators and writers who are looking for their perfect brand soulmate who wants to work with them -- somewhere between >P1 and P3M for their handcrafted work.

These humans are incredibly talented and our vetting and sourcing process is getting a great stress test from the signups at dashowork.com (our creative talent sourcing platform).

7/ When one speaker and institutional investor asked me why I was passionate about working with humans and content (for now), I answered SDG8 -- economic empowerment. It has been my personal advocacy ever since and I am not stopping now.

#superchargestorytelling