Fleire Castro is the founder of Dasho, formerly DashoContent, a brand governance platform that checks every piece of content against a brand's own rules before it ships. Dasho helps beauty, CPG, and other regulated brands keep hundreds of creator posts on-brand.
This newsletter is where she writes about AI workflows, content operations, and running companies across the Philippines, Singapore, and the United States. Straight from the operation.
She also runs Third Team Ventures, her California operating company, where she leads marketing for a few growth-stage companies a year. She has 18 years in marketing and hosts the Wicked Thoughts Podcast. She is based in Manila.
